The Healthcare Plug

The Healthcare Plug was founded in July of 2020, and is based out of its pilot city: Atlanta, Georgia. This platform will increase the access that marginalized groups have to the highest quality of healthcare possible. We will accomplish this by connecting patients with doctors who look like them, can genuinely relate to them, and have a reputation for listening to and caring about their patient’s needs.

Simoine Kenya

Meet the Founder

Simoine Kenya is an advocate for racial health equity, who firmly believes that people have a right to be healthy, regardless of socioeconomic or environmental disadvantages.

She graduated from Meharry Medical College with her Master’s Degree in Health Science, and currently works at Morehouse School of Medicine.

Simoine founded The Healthcare Plug out of her love and passion for her community, and simply because she knows that Black, Hispanic, and Native American populations deserve better. As an aspiring physician, she feels compelled to selflessly contribute to the change she wants to see in the field of health and healing.

She believes that barriers to high-quality healthcare are avoidable, and needlessly impact the health of marginalized communities. She has helped family members and friends navigate the difficult U.S. healthcare system, and is ready to do the same for others on a larger scale.


Our Mission

Why we’re here

The status quo in America has been to accept that Black and Brown people deserve less. Less access to information, less access to money, less opportunity, less safety, and lesser chances of innocence and survival, among other things. 

The Healthcare Plug was founded to put an end to this cycle.

Kenia Ruiz

Executive Director of Latinx Affairs

Kenia Ruiz has a passion for social justice and community development for the Latin community. Kenia graduated from New York University with a B.A. in Sociology and Public Policy. Thereafter, she spent years working in underserved communities, primarily focusing on Latin adolescents and the immigrant population. 

Kenia is devoted to healing the emotional and mental wellbeing of children and adolescents, especially those who have faced trauma or chronic stress. She hopes to build a platform to bring awareness to the physical symptoms of emotional trauma and chronic stress for the Latin community while also creating a dialogue for parents and children about the importance of mental and emotional wellbeing.